...the motivation behind MotorVation -

MotorVation was born from a desire to provide effective and creative marketing and public relations for the motorsport industry.

Matthew Adams' experience in motorsport and motorsport marketing goes back almost two decades.

After competing for many years in speedway and karting Matthew has gained an excellent understanding of motorsport and the broad range of issues involved.

Devising the marketing strategy behind the all-conquering ALLKART brand in the mid '90s was where it all started. Being Cheif Editor of National Karting News Magazine and running Australia's most popular karting website (www.nkn.com.au) around the turn of the millenium gave a broad exposure to business and motorsport marketing requirements.

Since 2002 MotorVation have provided web and media services to Tony D'Alberto Racing, from Formula Ford into V8 Supercars, and now provide media services to the Aussie Racing Cars Series and web services for Ricky Occhipinti (Formula 3 driver).

Expanding the range of services has led to MotorVation offering a number of different media solutions for motorsport and non-motor sport clients.

See our services page for more information.

Do not hesitate to contact us to discuss your marketing and media needs.